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What Operators Need To Learn For 3G Rollout; Video Streaming Issues – Rajat Mukarji, Idea Cellular

3G India Forum 2008 Rajat Mukarji Idea Cellular

At the 3G India Forum yesterday, Rajat Mukarji, Head of Corporate Affairs for Idea Cellular gave the mobile operators perspective on adjusting as an organization, to a 3G environment. Some inputs from his presentation: Video Coverage: During the Q&A, Mukarji was asked about whether coverage will be seamless when one travels from Delhi to Jaipur (i.e. from one state to another). His response: When moving from one state to another, you will be moving out from one network, into another network, and you will have a call drop. We have no control of that - that's the way our circles are structured. In todays 2.75G environment, you can get a mobile TV experience with appropriate buffering, but at a different price point. If the demand is such, it will be buffered all the way down to Jaipur. All we have set up is a voice network - it is seamless, and the same across the board, with the single objective of voice calls. In case of 3G, I will have to tailor the network according to the new demands, and the price points will reflect that. Ian Locke, VP for Envivo added that there is technology which allows for a seamless switch will switch seamlessly between low, medium, and high resolutions streams, depending on the bandwith avalable. If users have to choose between between stopping the stream altogether, or it being live and with switches in quality, they tend to choose the latter. Inputs from Mukarji on what operators need…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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