Editors Picks

— IMRB is planning to launch their Audience Measurement system, eying a market opportunity of around $1 million a year from India. A much needed initiative, given that Comscore is not reliable. Publishers and Media Planners are interested, but we wonder if, given the market scenario, they’ll pay. The pilot should end by mid December. More here

— A significant foot-in-the-door for the Internet wallet and cash cards businesses: the Reserve Bank of India has issued an Approach Paper for “Pre-Paid instruments” in the country. With this begins the consultation process over the regulation of Cash Cards, and allowing Internet Wallets in India; Wallet365, an Internet Wallet from the Times of India group was banned 2.5 years ago. Our analysis here.

— Sad, but not unexpected – Live Current Media is in deep trouble. They put too much on the line on the IPL, and ended last quarter with negative working capital. Thankfully, the BCCI appears to have eased up a little, but LCM needs to raise money quickly to be able to survive to make the most of their portal rights to T20 Cricket in India. More on their fundraising here.

Your Picks (Most Read)

— Infibeam, an online retail firm which launched last year as an Auto portal, has acquired online photo printing portal Picsquare. The terms of the deal are not known, but Picsquare will work as a separate brand. More here.

— Vodafone has launched Kirusa’s Voice SMS. We assessed some advantages that Voice SMS has, including the fact that it’s doesn’t depend on interoperability, is easy to use, and the pricing. More here.

— Airtel has blocked MyToday’s Longcode, not allowing users to subscribe or unsubscribe. Airtel has asked MyToday for written proof from around 370,000 subscriberson. The regulator, TRAI, has passed the buck to Airtel. More here.

— NDTV Convergence has formed a number of tie-ups for powering services on their portal, leveraging their brand. The most recent tie-up is with TutorVista for NDTVTutor.com. More on NDTVs strategy here.

— Some controversy around Reliance’s online gaming company Zapak. There were reports that they’re shutting down their Bangalore office, but officially, the company has denied it. More here.

Other Industry News

— Livejournal has launched a few more communities focused on India – India Sport and India Movies. In the recent past, they’ve launched a US elections community with Mint., and an India Travel community with Kumzum. LJ claims 70,000 unique visitors and 800,000 page views a month from India; they claim to be growing at 25%, with 40,000 accounts.

— Times Now has been launched on the Nautanki.tv Network. Our comments on the way the Online Video business has evolved was the basis of my talk at the Broadband Tech India 2008 summit, which we’ll dwell upon later in the week. More here

— Not unexpectedly, STAR has picked up a majority stake in Rajeev Chandrasekhar’s Asianet. News channels will not be a part of the newly formed STAR Jupiter, though Chandrasekhar is separately looking to buy a News Channel and a Newspaper. More here.

— Jerry Yang, CEO of Yahoo has stepped down, which should allow Yahoo to get a new CEO who can perhaps help sell the company to Microsoft. Microsoft, however, doesn’t look interested. More here.

— The One Laptop Per Child initiative was launched in India, formally, with a rather high target of 3 Million Laptops In 365 Days. The foundation is in talks with 9 state governments. We spoke to Satish Jha, President & CEO of OLPC India on the initiative. More here.

— ING Vyasa has launched a kids portal Kidzzbank.com, reports Alootechie

— OTA Cleartrip launched a separate portal for businesses – Cleartripforbusiness.com, offering business travellers a 10-15% discount. 

Patent
Alcatel Lucent Files Contextual Advertising Patent For TV Over IPTV

Industry Moves
— Cellebrum Appoints Mohit Rampal As Chief Sales Officer
— MySpace has hired Hari V Krishnan as Country Manager for India. More here.
— Ad-man Suhel Seth, MD of Counselage, has join the global advisory board of LiveJournal

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Product Manager at One97 Communications – Noida
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Team Leader/Project Leader/ Project Manager at One97 Communications – Noida
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Detailed jobs here. To post jobs, contact nikhil@medianama.com