Most Read Articles At MediaNama

Notes from the Rediff.com Earnings Call garnered maximum interest from our readers last week – for the first time, Rediff (REDF) CEO Ajit Balakrishnan shared the Advertising revenue split1 between key segments CPC and CPM, as well as Financial Services, Jobs and Travel. Much more here.

Our first ever guest post on Saving the Internet Media by Shyam Somanadh was the subject of much debate. Somanadh believes companies need to cut content costs, set clear Return on Investment for Traffic Acquisition Costs, Engage users better, know how to read data and know their technology. To share your views with us as a Guest Post, please mail nikhil AT medianama DOT com.

This week, Rajshri Media intends to begin publishing 100 full length movies on YouTube, starting with those from the Rajshri Films portfolio. 17 percent of viewers on Rajshri.com watch full length movies in one go – a substantial number, says Rajshri MD Rajjat Barjatya. Meanwhile YouTube continues to have pirated content on its site, and is the middle of a battle over piracy on YouTube with T-Series.

Mobile VAS company IMI Mobile finally announced its European acquisition – of Music Distributor DX3. It appears that they’ll use DX3s network primarily for marketing content. 

Quite a few readers were interested in my notes from a discussion I had with students doing MBA (Tech) at NMIMS, Mumbai – some follow up questions on whether the students are on LinkedIn and blog have subsequently been answered in the comments. All of them use the Mobile Interent, mostly to check mail and Cricket scores.

Other Industry News:

— At IAMAI-DE08, Navin Shah, CEO of Percept Pictures blamed digitalization of content for encouraging piracy, saying that over the last 5-6 years, “the music industry has grown by 2%, while digital is growing by 40%” and digital has made piracy cool. PS Saminathan, Group Chairman, Pyramid Saimira launched into a tirade against the star system in film-making – and wondered if they’ll get better control through digital distribution, by aggregating the long tail. 

Bharti Telesoft will provide deploy SMSC, MMSC and WAP Gateway for all 21 of MTNs companies

— TV Ramachandran of COAI “In plain terms, we only provide the pipeline for a value added service. What goes through the networks is neither a concern nor a responsibility of the telecom operator. Mobile Operators are flexible…more than just a pipe when it suits them, just a pipe when it doesn’t.

—  Satyam Buys Motorola’s Malaysian Software Development Center

— Thin PC co Novatium has tied up with BSNL for deployment. The reason – at the end of June 2008, BSNL and MTNL combined had around 34.5 million wireline connections, of the total 38.92 million wireline connections – around 88% of the market. BSNL, in fact, has 99.78% of the rural market wireline connections, and 70.91% of urban.

— MovieBeam, which was bought by UFO Moviez earlier this year will be launched in India within 6 months, targeting consumers in India and the “Hospitality Sector” In USA. “This model can earn as much as Rs. 5 crores for 1 show.” The MovieBeam box in India may also come with a number of additional features – like DVD storage and Internet connectivity, though UFO will have to establish a return path for Internet.

Industry Moves    

— Mohit Hira, who had left Indiatimes a couple of months ago, has joined NIIT as head of e-learnings (Retail) according to afaqs.com

Jobs

Manager/Sr. Manager – Sales at One97 Communications – Delhi, Mumbai, Bangalore
Manager/Sr. Manager – Sales (Media) at One97 Communications – Delhi, Mumbai, Bangalore
Manager/Sr. Manager – Sales (Enterprise) at One97 Communications – Delhi, Mumbai, Bangalore
Manager – Products (Enterprise) at One97 Communications – Noida
Product Manager at One97 Communications – Noida
Team Leader/Project Leader/ Project Manager at One97 Communications – Noida
Team Leader/Project Leader/ Project Manager at One97 Communications – Noida
Marketing Manager at Opera Software – Chandigarh, New Delhi, Mumbai, Bangalore

Detailed jobs here. To post jobs, contact nikhil@medianama.com