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Times Now On Nautanki.tv; Thoughts On Video Content Online

Times Now, the English news channel from the BCCL (Times of India) Group will be going live on Nautanki.tv's network, Nautanki CEO Sunil Nair informs us. Nautanki.tv is an online video network, with widgets spread across more than 6000 sites. Available online will be Times Now's prime time show The Newshour, and feature shows No Full Stops (health) and The Foodie (a food and travel show). Times Now intends to eventually expand its offering on the network.  Nautanki.tv has a strategic investment from Hungama (Virtual Marketing India Ltd), and claims that around 20% of their publishers are bloggers covering news, analysis, finance etc. Nautanki.tv also has content available from another BCCL TV channel - Zoom TV, as well as STAR TVs Channel [V].  Thoughts On Online Video Content In India, and Advertising -- Content Owners And Platforms Are Working Together To Create A Market Over the past couple of years, we've seen many channels tie up with platforms/publishers like of YouTube, Rajshri.com, Rediff's iShare, BIG Flix and Nautanki.tv. Most of these deals are on a revenue sharing basis, largely because the revenue - mostly from advertising - is limited. The Channels seem to understand the fact that it is going to take time for advertisers to come on board, so they need to work with the networks to first establish a large user base, and then bring the advertisers on board. They realize that it is not feasible, in most instances, for platforms to pay a minimum guarantee. Thus, as…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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