Rajshri Media, the Internet and Mobile arm of Bollywood production house Rajshri Films, is planning to put up Bollywood films on YouTube for ad-supported free streaming; "Not your short 10 minute clips, but full length feature films," Rajjat Barjatya, MD of Rajshri Media told MediaNama. Rajshri will upload 100 full length films on YouTube, one film per day starting next week. They're yet to decide the exact date, or which films, but suffice to say that they'll begin with films from the Rajshri Films portfolio. They also intent to put up content from their partners on YouTube - some Hindi and Tamil content as well. YouTube will create a space for promoting full length movies, including those from Rajshri. How Does Rajshri Benefit From YouTube? For one - the bandwidth costs. At 200+ terabytes of bandwidth utilized every month, it remains Rajshris single largest cost. YouTube will take on the cost of streaming. Apart from this, Rajshri gets advertising dollars from YouTube. Barjatya told MediaNama that "Our revenues from YouTube have been doubling month on month, since we began monetizing our content there in April 2008. Content Trends Some trends for movies being watched on Rajshri.com: -- 72% of film viewers watch films for over 30 minutes in one go -- 32% owatch films for over 60 minutes in one go -- 17% watch films full movie in one go. If that's the case, perhaps Rajshri is better off splitting the films into smaller, 20-30 minute clips. Barjatya disagrees, saying that if 17%…
Uncategorized
Rajshri Media To Provide 100 Full Length Films On YouTube, Where Piracy Still Flourishes
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...