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Rajshri Media To Provide 100 Full Length Films On YouTube, Where Piracy Still Flourishes

YouTube Piracy

Rajshri Media, the Internet and Mobile arm of Bollywood production house Rajshri Films, is planning to put up Bollywood films on YouTube for ad-supported free streaming; "Not your short 10 minute clips, but full length feature films," Rajjat Barjatya, MD of Rajshri Media told MediaNama. Rajshri will upload 100 full length films on YouTube, one film per day starting next week. They're yet to decide the exact date, or which films, but suffice to say that they'll begin with films from the Rajshri Films portfolio. They also intent to put up content from their partners on YouTube - some Hindi and Tamil content as well. YouTube will create a space for promoting full length movies, including those from Rajshri.    How Does Rajshri Benefit From YouTube? For one - the bandwidth costs. At 200+ terabytes of bandwidth utilized every month, it remains Rajshris single largest cost. YouTube will take on the cost of streaming. Apart from this, Rajshri gets advertising dollars from YouTube. Barjatya told MediaNama that "Our revenues from YouTube have been doubling month on month, since we began monetizing our content there in April 2008.  Content Trends Some trends for movies being watched on Rajshri.com: -- 72% of film viewers watch films for over 30 minutes in one go -- 32% owatch films for over 60 minutes in one go -- 17% watch films full movie in one go. If that's the case, perhaps Rajshri is better off splitting the films into smaller, 20-30 minute clips. Barjatya disagrees, saying that if 17%…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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