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MySpace Hires India Country Manager; Official Nach Baliye Community

myspace india

myspace indiaMySpace India has appointed Hari V Krishnan as Country Manager, reports Exchange4media. Krishnan joins from TravelGuru, an Online Travel Agent, where he was VP – Corporate Planning and Marketing. He’ll be based out of Mumbai, and report to Sung Lee, VP (Asian Operations) for MySpace. MySpace India went live sometime early in January, and was formally launched with a music event in April, with Tarun Tripathi as Director of Marketing and Content, and Deep Malhotra as Director of Sales.

More on MySpace

An Indication of how slow things are at MySpace India – their Delhi Hub still features an event that was held on July 30th in their “Special”. Struggling for content, eh? 

Going through MySpace I also noticed that they’ve launched the official community for TV show Nach Baliye, with photos, videos, blogs and wallpaper downloads. Nach Baliye is a dance show on STAR Plus, which, like MySpace is owned by News Corp. MySpace India appears to be pushing signups by asking visitors to sign up to vote on the show.  TV tie-ups is a cross media approach adopted by another community site – MIH owned ibibo.com. Building a user base isn’t easy in India – given the limited Internet user base (estimates vary between 25 million to 50 million, depending on who’s fibbing who you’re talking to). Orkut and Facebook are the most popular portals

Krishnan and MySpaces growth in signups will be limited by the marketing budget at their disposal, and of course, Indias user base.

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Related:
—  MySpace India’s IndiHub Gets A Facelift…Lacks Usage

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