wordpress blog stats
Connect with us

Hi, what are you looking for?

Music Labels In India Are Becoming More Dependent On Mobile

soundbuzz physical music estimates


Let’s face it: as far as music content is concerned, there just isn’t an online market in India. Motorola owned digital music distributor SoundBuzz has released an estimate of music sales in India, and things don’t look good for the Internet space:

soundbuzz mobile internet music india

That’s a staggering difference in the legal downloads, and clearly, there’s only one winner.

But what this also indicates, is a clear dependancy of the music labels in India, on mobile distribution. That means they are even more dependent on companies like Hungama, Mauj, Soundbuzz, and of late, OnMobile for revenue. Around two years ago, industry executives used to talk about how leveraged Hungama Mobile is, by paying a huge minimum guarantee to T-Series, and only making up the margins. I wonder if we’ve seen a reversal of fortune now – with significant dependancy on Hungama’s distribution network, and the MG, is T-Series now dependent on Hungama?

soundbuzz physical music estimates

Download the report here. We do need more data, though – 

Advertisement. Scroll to continue reading.

Mobile music consists of full track downloads, as well as derivatives like monophonic and polyphonic ringtones, truetones, Caller RingBack Tones (CRBTs), and even music videos. So what we haven’t got from soundbuzz is – an estimate of how much of this business is CRBTs, and also how full track downloads have evolved over the years.

I wonder what makes Soundbuzz estimate that online legal downloads, which during 2006 and 2007 wallowed at $0.04 million (around Rs. 22 lakhs), will suddenly jump up to $0.22 million (Rs. 1 crores). Or is it that they expect music to be retailed via the mobile Internet?

A few things to keep in mind when looking at this data:
— Soundbuzz is a music distributor, and not an independent third party source
— The revenues include operator share
— The estimationas are based on raw sales and forecasts sourced from Soundbuzz data, PwC Media & Entertainment Outlooks 2006-2010 and 2007-2011, Informa Media & Telecoms, IFPI, ARIA and local Industry associations.


Advertisement. Scroll to continue reading.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...


Releasing the policy is akin to putting the proverbial 'cart before the horse'.


The industry's growth is being weighed down by taxation and legal uncertainty.


Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ