Rajesh Mishra, CEO (India) of UFO Moviez said at the IAMAI Digital Entertainment conference yesterday that the company intends to launch MovieBeam in India in around 6 months. Moviebean is essentially a push video on demand service, which requires a separate set-top-box. "If there are four films releasing this weekend, I'll push those films to you. There's no streaming, and you will be able to watch a first day first show at home. This model can earn as much as Rs. 5 crores for 1 show." Well, we'll leave the projections aside for a while, given that MovieBeam hardly found any buyers in the US... Responding to our question on how UFO Moviez intends to make a service that has failed miserably in the US, work in India, Mishra said that while the techonology was right, the business model wasn't. MovieBeam will soon be launched with a different business model for the Hospitality sector in the US, and in India, they'll focus on making the service more viable. Why would the user pay for yet another set-top-box? "They may not have to. Even Digital Cinema distribution did not work in the US, but we made it work in India," Mishra told me at the sidelines of the conference. The MovieBeam box in India may also come with a number of additional features - like DVD storage and Internet connectivity, though UFO will have to establish a return path for Internet. More on the MovieBeam acquisition here.
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