wordpress blog stats
Connect with us

Hi, what are you looking for?

India TV Sets Up Interactive Company; To What End?

It’s over a year since India TV launched their website, and began streaming their sensationalised (occasionally comical) news content online. The company has now announced the formation of India TV Interactive (ITVI) with Arvind Mahendru as SVP (New Media) of ITVI. Mahendru will report to India TV MD Ritu Dhawan, and joins from GroupM. He has worked with Bharti Airtel as GM Marketing, Indiatimes as Chief Manager (Broadband), as well as media companies like Zee Turner and Star TV.

ITVI will focus on the digital domains – Internet, Mobile and probably other platforms like IPTV. Over the past couple of years – with an eye on valuations and possibly an IPO, several Indian media companies have established separate digital subsidiaries:

HT Media – Firefly e-Ventures
India Today and TV Today Ltd – India Today Digital (Digital Today)
UTV – UTV Interactive and UTV New Media
NDTV Ltd – NDTV Convergence
Network18 Group – Web18
BAG Films & Media Ltd – BAG Convergence

The problem is that many of these digital companies haven’t yet turned a profit, and with a global recession in sight, a $1 Billion IPO on NASDAQ (you know whom I’m talking about) is certainly not on the cards any more. So, from India TVs perspective – too little too late?

India TV had raised $11.5 Million from Fuse+ Media (part of Velocity Interactive Groupfor a 19.17% stake), and another Rs. 20 Crores from Shyam Equities earlier this year.

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ