It's over a year since India TV launched their website, and began streaming their sensationalised (occasionally comical) news content online. The company has now announced the formation of India TV Interactive (ITVI) with Arvind Mahendru as SVP (New Media) of ITVI. Mahendru will report to India TV MD Ritu Dhawan, and joins from GroupM. He has worked with Bharti Airtel as GM Marketing, Indiatimes as Chief Manager (Broadband), as well as media companies like Zee Turner and Star TV. ITVI will focus on the digital domains - Internet, Mobile and probably other platforms like IPTV. Over the past couple of years - with an eye on valuations and possibly an IPO, several Indian media companies have established separate digital subsidiaries: HT Media - Firefly e-Ventures India Today and TV Today Ltd - India Today Digital (Digital Today) UTV - UTV…
