What a time to start a mobile marketing company...HT Media has formed a joint venture with Velti Plc, a London Stock Exchange listed company, to provide mobile marketing solutions in India, reports Livemint, an HT Media publication. Velti has had the BRIC countries on its radar, and earlier this year, reached an agreement to acquire up to 50 per cent of CASEE, China’s largest mobile advertising exchange, for an investment of up to US $6 million. HT Media will hold 65% equity in the venture, which will be a subsidiary of HTs Internet subsidiary Firefly e-Ventures. Amit Garg, head of Firefly, will also head the JV, which will operate out of Gurgaon. Firefly also operates out of Gurgaon. This is the second significant strategic partnership for Velti - in 2007, they formed Ansible, a global mobile marketing agency with the…
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