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Business Standard Launches Instant Messenger – BS Buddy

BS Buddy Business Standard IM Mundu Geodesic

Financial daily Business Standard has launched a branded Instant Messenger called BS Buddy, which appears to be a customized version of Mundu IM from Geodesic Ltd. The Instant Messenger allows access via a single messenger, to MSN Messenger, Yahoo IM, AOL Messenger, ICQ, Google Talk and Jabber Talk. That's nothing new - Pidgin already allow access to multiple IMs. What's noteworthy is the access to content that the IM allows - when you click on the yellow blob (seriously - what were they thinking?) in the IM that represents BS Buddy, it opens up a pane as shown below, called BS Dashboard. The BS Dashboard provides current news, stock market information, stories from the days Business Standard, content from BS Motoring, and a merchandise from BSshopping (powered by IndiaPlaza). Details of the features available here. They appear to have a…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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