wordpress blog stats
Connect with us

Hi, what are you looking for?

Business Standard Launches Instant Messenger – BS Buddy

BS Buddy Business Standard IM Mundu Geodesic

business standard messenger bs buddyFinancial daily Business Standard has launched a branded Instant Messenger called BS Buddy, which appears to be a customized version of Mundu IM from Geodesic Ltd. The Instant Messenger allows access via a single messenger, to MSN Messenger, Yahoo IM, AOL Messenger, ICQ, Google Talk and Jabber Talk. That’s nothing new – Pidgin already allow access to multiple IMs.

What’s noteworthy is the access to content that the IM allows – when you click on the yellow blob (seriously – what were they thinking?) in the IM that represents BS Buddy, it opens up a pane as shown below, called BS Dashboard.

The BS Dashboard provides current news, stock market information, stories from the days Business Standard, content from BS Motoring, and a merchandise from BSshopping (powered by IndiaPlaza). Details of the features available here. They appear to have a couple of advertisers already on board in Nokia, HP and Oracle.

BS Buddy Business Standard IM Mundu Geodesic

As a product, I quite like the BS Buddy, but I don’t really see the point for Business Standard to launch somethng like this. Even though they have, they aren’t really communicating the key feature of the IM is the interoperability between various IMs, and they haven’t communicated that on the main page for the service – http://bsbuddy.business-standard.com/ . Without that being communicated, it appears to be a Business Standard IM, and hence there’s no incentive for a user to download it – that fact that users are also getting BS content is just an add-on.

Advertisement. Scroll to continue reading.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ