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At IAMAI DE08: Should Content Be Made Separately For The Mobile?

Should content be made separately for the mobile, and separately for the television? A hint of a disagreement between Manoj Dawane, CEO of Mauj, and Viren Popli, SVP & Head of Mobile Entertainment for STAR. Popli said that no one today is producing content for Internet or mobile - they're producing content for the cinema screen and the Interent is just getting leftovers. "We do the numbers, in terms of downloads, but how much money do we make? We don't want to make content specific for this space, because we won't make the money back." Dawane, however, was of the opinion that content is not made for a medium, but for human beings. People who make content for celluloid may be experts in their medium, but they don't produce content for the medium. My take is that content consumption patterns of different media are different - you may sit and read an article in a newspaper, but you more likely to skim it on the Internet. You may choose to watch a clip on the mobile, while you may be patient enough to view a 30 minute show on TV. The attention spans vary according to the medium, and while compelling content on one medium can be compelling on any - the form, the camera angles and approach to the content needs to vary. For the Internet and Mobile space, you may prefer to cut to the chase - to follow the Inverted Pyramid approach, unlike more traditional forms of…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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