Two of the more interesting perspectives on Digital Entertainment at the IAMAI Conference came during the first panel of the day, which focused on films going digital: PS Saminathan, Group Chairman, Pyramid Saimira initially launched into a tirade against the star system in film-making - "Stars collapse the system - they don't give a damn about the system. They sometimes started charging over 150% of the total revenues of the films - I can give you an example of 142 films where that has happened. A star demands a glam heroine, scenes to be shot in Switzerland, on the moon, free tickets for the film for his fan club. Producers have become performers and arrangers. This is a system where sycophancy can be blamed. Corporates came and thought that we could put an end to the star system; we thought…
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