After a pilot in the state of Maharashtra, Thomson Reuters has expanded services to the state of Punjab. According to a company release, the service has signed up 50,000 users in Maharashtra, and they intend to expand to a third state by the end of the year. An interesting tidbit - they're using post offices in Maharashtra to drive registrations. Now with just 50,000 subscribers in Maharashtra, they're falling short of the 250-300,000 subscribers that former EVP, Media (Asia) Azhar Rafee had outlined a few months ago in an interview: RML will have to add over 70,000 subscribers a month this year to achieve that goal. Perhaps Punjab, among the richest states in the country, and a largely agricultural state at that, should help them close in on that goal. Rafee had said then that Reuters also intended to make the service - covering 17 different crops - in multiple languages. I do think that voice based, multilingual, services are a better bet than SMS - since in some states, lack of education is an issue. However, costs will be an issue, and pricing the voice services at Rs. 6 per minute will not work. Related: - Bharti Airtel To Focus On Livelihood, Education & Healthcare For Rural Outreach - Reuters Market Light Now Available in Local Post Offices across Maharashtra
- European media groups sue Google for $2.3 billion over digital ad losses March 1, 2024
- US Executive Order Targets Protection of Sensitive Data from Foreign Threats March 1, 2024
- Google removes apps of Matrimony.com, Shaadi, and other Indian companies for not complying with the Play Store billing policy March 1, 2024
- Haryana Police Seeks Cancellation of Visas, Passports of Protesting Farmers Identified Through CCTVs, Drone Footages March 1, 2024
- Facebook to shut down news tab in US and Australia, citing declining user interest March 1, 2024
"Without Google’s abuse of its dominant position, the media companies would have received significantly higher revenues from advertising and paid lower fees for ad...
Google removes apps of Matrimony.com, Shaadi, and other Indian companies for not complying with the Play Store billing policy
Speaking to Medianama, founders of the concerned companies alleged Google was the one not in compliance with the Indian competition regulator's antitrust order.
Haryana Police Seeks Cancellation of Visas, Passports of Protesting Farmers Identified Through CCTVs, Drone Footages
According to reports, farmers have also informed that their phones are being put on surveillance, and that they are being notified by the police...
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Views: Response to NPCI CEO’s comments that what is not written in regulations is a no-go for fintech entities
NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...
Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...
The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...