wordpress blog stats
Connect with us

Hi, what are you looking for?

Reuters Market Light Expands To Punjab; Only 50,000 Subs

After a pilot in the state of Maharashtra, Thomson Reuters has expanded services to the state of Punjab. According to a company release, the service has signed up 50,000 users in Maharashtra, and they intend to expand to a third state by the end of the year. An interesting tidbit – they’re using post offices in Maharashtra to drive registrations.

Now with just 50,000 subscribers in Maharashtra, they’re falling short of the 250-300,000 subscribers that former EVP, Media (Asia) Azhar Rafee had outlined a few months ago in an interview: RML will have to add over 70,000 subscribers a month this year to achieve that goal. Perhaps Punjab, among the richest states in the country, and a largely agricultural state at that, should help them close in on that goal. Rafee had said then that Reuters also intended to make the service – covering 17 different crops – in multiple languages.

I do think that voice based, multilingual, services are a better bet than SMS – since in some states, lack of education is an issue. However, costs will be an issue, and pricing the voice services at Rs. 6 per minute will not work.

Related:
Bharti Airtel To Focus On Livelihood, Education & Healthcare For Rural Outreach
Reuters Market Light Now Available in Local Post Offices across Maharashtra

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

News

There is no clarity on which ministry or Indian government representative signed the international statement on end-to-end encryption (E2E) and public safety — that...

News

Mobile number porting requests increased by 28.7% to 7.53 million requests in July 2020, compared to 5.85 million porting requests reported in June 2020....

News

While Reliance Jio added 2.5 million active connections in July, Vi, formerly Vodafone Idea (down 3.8 million) and Airtel (down 0.45 million) saw declines....

News

Debates on encryption often follow a predictable pattern. Every few months, USA, UK and Australia, at times accompanied by allies, rail against end-to-end encryption...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ