wordpress blog stats
Connect with us

Hi, what are you looking for?

PatentWatch: Yahoo Files For Behavioral Targeting Patent In India

In May 2008, Yahoo filed for a behavioural targeting patent in India. According to the filing, the advertisements delivered to a particular user are selected based the users short-term and long-term behaviour, which is determined from information collected on the users online activities and linked to specific interest categories. “A first long-term score, models awareness with respect to a given category. A second long-term score and the short-term score are response-oriented scores that model the user’s interest in making a response with respect to a given category, such as by purchasing a product or service within the category.”

Technology aside, behavioural targeting is used to make advertisements to relevant to users, and this often has an impact on the click-throughs. Greater relevancy is what Google also pitches – both in terms of search results, as well as advertising.

View the patent filing here.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

News

Google is adding new controls that will let users choose to see fewer gambling and alcohol ads. The feature will first be launched on...

News

There is no clarity on which ministry or Indian government representative signed the international statement on end-to-end encryption (E2E) and public safety — that...

News

By Abir Roy, Ishaan Chakrabarti, and Vivek Pandey In today’s digitised economy, consumers often come across seemingly free services online, finding themselves providing their...

News

Debates on encryption often follow a predictable pattern. Every few months, USA, UK and Australia, at times accompanied by allies, rail against end-to-end encryption...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ