Rajesh Jain, MD of Netcore, of which Push SMS service MyToday is a part, has written that the company is facing a "crucible moment" - a defining experience moment which "transforms us, and shakes and shapes our lives". For Netcore, "...costs are as per projections, and revenues are lower than the ambitious targets we had set at the start of the year. Which means, cash burn is higher than anticipated. We have two choices: either we can reign in costs to account for the slower revenue growth, or keep on the accelerator and search out new revenue streams to bridge the gap. Of course, we need to do both! But which are the areas which get my attention more than others — that is the key question. We are in a blue ocean, in unchartered waters. We are pioneering many facets of mobile marketing. And I know that the multi-monetisation streams that we have planned out can be done. Which of these should we focus more than others is the thing I need to ponder on. The decisions we make now will make a big difference to our growth. In a way, this is our own crucible moment." Keep in mind that Jain had earlier written that Netcore's funding had fallen through owing to differences over valuation, among other disagreements. The word is that even in case of Webaroo (SMS GupShup), there were differences over valuation, and they used the leaked story to their advantage. * In case of a…
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