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Interview: Jump Games And The US Mobile Games Market; 70% Of Revenues Are From Overseas

Reliance Entertainment company Jump Games launched its US operations, setting up shop in Chicago. Jump has also set up an office in Singapore, and announced plans for a London office. Remember that Jump has licensed Manchester United content for a period of 3 years, a deal that is believed to be worth over $50 million. MediaNama spoke to Salil Bhargava, CEO of Jump Games. In Part 1 of this interview, Bhargava talks about the US market and why they launched services there, what they are looking for in an acquisition, and most importantly, how mobile operators across the globe have changed the policy for accepting games: Why have you entered the US market? Wel, if you look at the mobile gaming industry, the US is a very very important part of the business: from a geographic point of view, there are only five or six carriers. It's easier to do business: it's a very well established business model in terms of revenues and operator share. If you look at US, it's a very big driver of mobile gaming revenues - maybe two or three years ago that wasn't the case, but it has rapidly become a much more important market than Europe as well. How big is the mobile gaming market in the US, if you take take out the operator share? If you take out the operator share, it's around $400-500 million. It's the largest market in the world, in terms of a single country. If you include the…

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