wordpress blog stats
Connect with us

Hi, what are you looking for?

India Today Digital Launches Site For Cosmopolitan India; What’s Next?

India Today Digital (Digital Today) has launched yet another property online – the Indian site for Cosmopolitan Magazine was recently launched, albeit in beta. The site has a few interactive elements – Blogs, a “confessions” page, as well as a section on fashion and beauty. The site is still new, and there’s very little in terms of content: the Issue page has the most content, for now. Do note that unlike in case of their other India Today magazine properties, they haven’t chosen an e-magazine format for Cosmopolitan. Update: They have Cosmo in an e-magazine format, here.

It’s also interesting to note that they’re pushing SMS based services – tips on Love, Beauty, Health, and News via their short code 52424. Take a look at this image.

What next?
Monetization, I suppose. Over the past year and a half, starting with Money Today, India Today Digital has launched a number of properties online: A horizontal – ITGO , Magazine properties – Business Today, Money Today, Prevention Magazine, Mens Health, Woman, and a TV content related property in Aaj Tak.

What’s interesting is that the portals are either hosted at digitaltoday.in, or itgo.in domains (the latter is their horizontal). India Today could well integrate all its portals into one single host, and sell it combined, not unlike what Web18 appears to be doing with In.com. But the traffic comparison, if you take Alexa, is startling:

Note: we don’t endorse Alexa as being an accurate measure of traffic, but that holds true for Comscore as well.

Bear in mind that India Today appears to have been more prudent with their online marketing spends – we haven’t come across any online advertisements from them – while expenses on account of In.com spends have resulted in a staggering Rs. 24.2 crores loss for Web18.

Advertisement. Scroll to continue reading.

Disclosure: I own an inconsequential number of shares of Network18

Related:
Digital Today Launches Aajtak Website In Beta
Kalli Purie To Head India Today Digital
Digital Today Launches Two Properties: ITGO And Woman; Aaj Tak, Next Month

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

News

Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ