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ValueFirst To Raise $5-8 Million Says CEO Vishwadeep Bajaj; Apurva Kumar Joins From Naukri As COO

Update: I spoke to Valuefirst CEO Vishwadeep Bajaj, who confirmed Kumars appointment. Kumar is joining with a stake in the company, but Bajaj declined to elaborate on the details. Kumars mandate will be to "scale the business, and launch new verticals, particularly given his experience with Shiksha." Bajaj has said that Valuefirst will be announcing their funding - of between $5-8 million, within a couple of weeks. Our sources had told us otherwise, and we stand corrected. He declined to disclose the investors (yet). The funding will be used to expand the company to new domains, in particular - to Voice and the Internet. ValueFirst had revenues of around $10 million last fiscal, and have set themselves an ambitious targest of $25 million this fiscal. Bajaj said that they don't see ValueFirst as just a bulk SMS company, but an Enterprise Mobility company - "We mobile-enable the process. We don't just sell a pipe, but integrate with the CRM app and SAP, whatever the legacy, and move data over the mobile network." The company will invest the money into internal processes and IT systems. The company has an international presense in the Middle East, UK, Nepal, Bhutan and Pakistan, and intends to expand into developing markets where Internet penetration is low, and mobile is the base. Original story: Apurva Kumar, VP & National Head for Mobility, Ad Sales and Investments has left Info Edge (Naukri.com) to join ValueFirst, a Mobile Data Services, company Chief Operating Officer. Kumar will be reporting…

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