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AdMob Raises $15.7 Million From Sequoia, Accel; Local Language Ads On Mobile?

Mobile ad network AdMob has raised $15.7 million in a Series C round of investment from Sequoia Capital and Accel Partners. AdMob will use the money to invest in hiring local staff in markets like Western Europe, India, South Africa and Japan. Last we heard, they were looking for a Country Manager for India. What I found interesting is the plan to also invest in adding new language interfaces for these markets. An interesting situation exists in India on the Internet - advertisers prefer to place ads in English online. Take a look at some of the indic language content sites - AajTak, Jagran (Yahoo), OneIndia and WebDunia. The feedback we received a couple of months ago from some of the Indic language portals is that many advertisers don't want to advertise in Indic languages - sometimes, purely because they…

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