wordpress blog stats
Connect with us

Hi, what are you looking for?

Adlabs Gets Into The Digital Cinema Business

While Bharti Airtel is still considering the digital cinema business, Adlabs has announced plans for digitizing 500 cinema screens over the next 18 months, reports ET. Adlabs has access to Reliance Communications’ optic fibre network, and also plans to leverage the network owned by Reliance Globalcom (FLAG Telecom), for global digital distribution. Adlabs Digital Cinema, with Patrick von Sychowski as its COO, is encoding the films at DAKC in Mumbai.

The model for digital distribution used by UFO Moviez and Pyramid Saimira involved encryption of films, and then distribution of the content via satellite to theatres. A setup at the theatres would decrypt and project the film on screen. The same will probably apply to Adlabs, except that the distribution will be via an optical fibre network, not satellite. Digital Distribution enables exhibition of content in remote areas, particularly on the day of the release. Earlier, prints were distributed physically, where there was a risk of theft and piracy, and remote areas would be able to screen the films much later than a city release.

This move by Adlabs highlights the advantages of being present across the value chain for ADAG: keep in mind that Pyramid Saimira pulled out of the business in 33 theatres in India, citing a lack of viability.

Also check out: Adlabs Digital Cinema COO Patrick von Sychowski’s blog, here.


Pyramid Saimira Winds Up Film Distribution In India; Defers Reel Acquisition
Airtel Considering The Digital Cinema Business
UFO Moviez Group Buys Defunct VoD Service MovieBeam

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?


A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'


India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...


There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data


Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ