“It was also explained to us by Buro Lahiri (sadly no more) the reason behind the setting up of TSM. As per him SJ realised that the media planners plan their media 1/4 by data (can be manipulated so no one really trusts) and 3/4 by guts and what he reads. His reasoning was, as over the years the students from this Institute proliferate and join agencies and take marketing decision-making positions in Orgs they would have a natural bias towards the group thereby making the sales job easier.”
A post on the business of print media, by SN Bhaduri, Head of the Consumer Media Division for Thomson Reuters in India; lessons there for the digital space as well: we’ve heard time and again about the paucity of people in the digital space – particularly on the sales side.
So far, we’ve got the Digital Marketing Institute. Is that it? Although, the joke is that Indiatimes should be given a university status. I’ve heard ex-Indiatimes executives talk about former colleagues as being from a particular “Batch” 😀