ESPN-Start Sports (ESS) has secured Global Commercial rights for the Champions League Twenty20 tournament till 2017, for $975 Million. The first tournament is going to be held forhich has to be held between December 3rd and 10th 2008. $75 million is goig to be spent on marketing the tournament. ESS outbid the Dubai Investment Council (bid $751.3 million), the Abu Dhabi Sports Club (disqualified for a conditional bid). While this is less than the $1.02 billion that Sony bid for the IPL rights for 10 years, the Champions League features fewer matches. The cost per bid is thus higher, details of which are at Business Standard. Sony raked in the moolah - around Rs. 300 crores - from the IPL, but one shouldn't also forget the disaster that the World Cup in West Indies was for advertisers and Sony, after…
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