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Shine.com: “We’re Not In The Pricing Game” Says Amit Garg, Business Head, Firefly

Shine.com, the Job portal from HT Media's Firefly eVentures, has announced that they've crossed the 1 million registered users mark. These are tough times in the job portal business - ClickJobs- is looking for a strategic partner, and was in talks with Reliance for an exit; Cybermedia sold its resume database to TimesJobs. MediaNama spoke to Amit Garg, Business Head of Firefly e-Ventures on a number of topics - the sales cycle, the impact of the downturn, advertising spends, and debated their pricing strategy: What is your "Active" userbase, as opposed to a registered user base? We have a different way of looking at the userbase. People don't have to come back to search for a job. They will get an automatic alert in case of relevant jobs. Crossing 1 million is encouraging for us especially since our registration process is long and we're capturing a lot of data. Our technology works on structured capturing of the data - work experience, skill sets, education, preferences etc, and the form is almost 5 pages long. Userbase and Clients How many jobs do you have on the site, and what is your client base? We have over 5000 jobs on the site, and around 2000 plus customers. These are split across IT, Infrastructure and Retail, and it mirrors the market. You made a claim that "Shine has a high proportion of qualified candidates who are not available on other job sites." How do you know? Comscore gives you certain data - that…

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