wordpress blog stats
Connect with us

Hi, what are you looking for?

Israeli Companies Eye Indian VAS Market; IMA Ties Up With Shemaroo

The Israel Mobile and Communication Association, which claims to represent over 100 companies (their website lists 80) which offer VAS and infrastructure solutions, has inked a deal with Bollywood studio Shemaroo Entertainment. The IMA will use this tie-up and Shemaroo content to develop operator relationships in India - their products and services will come bundled with "popular Indian content" according to Eyal Reshef, Founder & CEO of IMA. Six member companies of the IMA are on a roadshow, and will be showcasing their applications to operators in India. According to ChannelTimes, Shemaroo will initially showcase the products to operators, and based on which applications the operators select, the basis of profit sharing between the IMA and Shemaroo will be defined. So this works out rather well for both sides - the IMA gets content to sell their apps with, and Shemaroo gets additional revenue from their Bollywood content. Do note that Shemaroo has a WAP site - http://wap.shemaroo.com - and had, last month, offered Shilpa Shetty Yoga videos to Vodafone, Tata Teleservices, RCom, Airtel, BPL and Idea subscibers. I wonder if the IMA members are aware of revenue shares in India. If not, I'm sure they'll find out soon enough. A VAS co eying the Indian market had once told me about their visit to an Indian telco - they were rather pleased to hear that the revenue share is 80-20, until they  realized that it's 80 for the operator, and 20 for the VAS company. :D

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ