In a cut-throat, competitive marketplace, one would expect Rajshri Media and Eros International, both of whom have portals offering video content, to bank on exclusivity to draw in users. However, the two companies have joined forces – ondemand.erosentertainment.com (couldn’t they have registered a short domain?) and Rajshri.com will share short form streaming content – song clippings, promos and movie scenes…to begin with.

I wonder if Rajshri will offer their Akbar & Birbal remixed series as well. I’d spoken to Rajjat Barjatya about Akbar & Birbal remixed earlier. Will put up the third part of that interview series soon. The first two parts:

Rajjat Barjatya On Video Advertising, Regional Language, Short-Form vs Long-Form Content
Rajshri Media To Break Even By Year End, To Revamp Rajshri.com, Mobile Portal, Syndication Business