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Endemol India Seeks Gaming Co Tie-ups, Plans Cross Media Shows – Call TV

Television producer Endemol India has planned to get games based on their TV shows Deal or No Deal, Set For Live and 1 vs 100, reports Indiantelevision. For this, they’re seeking tie-up gaming companies in India. More interesting is the introduction of more cross-media shows which leverage the mobile: Deepak Dhar, CEO of Endemol India has told BS that they’re currently in talks with Colors and NDTV Imagine for Call TV shows. They have 4-5 such properties, and the shows are expected to be launched by the end of the year.

One such show, which Endemol launched in the US, was Take The Cake, with participation both via the their website, and SMS. It’s a combination of mini-games played throughout the program, with prizes between $100-2000 in cash. Details of the show and the minigames at Wikipedia. Endemol UK had problems when one of their Call TV shows Brainteaser was fined GBP 300,000 for faking competition winners.

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