You’re reading it here first: The website for TV Today’s Hindi language TV channel Aaj Tak has been launched. While Aajtak.com still redirects to the old website, with content behind a subscription wall, India Today Digital (Digital Today) has taken the covers off the beta site hosted at http://aajtak.itgo.in . The last time we checked, one needed a password to access the site.
The content on the site covers the usual – National and International news, content exclusive to Aaj Tak, Interviews and a Photo Gallery. One section that caught my attention – Aapke Anchors (Your Anchors). The Aajtak website allows visitors to write directly to anchors from the channel. Visitors are also asked to offer their opinion on specific questions at Aapki Baat (Your Opinion). However, the forms lack transliteration, and anything that I keyed in was displayed in English.
For your viewing pleasure, we’ve linked to an important video on Aaj Tak, about Bollywood filmstar Salman Khan having a sneezing fit. Videos being streamed are Windows Media based. Each page features, apart from the story, additional content from the site – with links to Opinions, Headlines, Headlines from Delhi Aaj Tak.
There is also an attempt to source content from visitors – a call to action, asking visitors to mail in their videos to video @ aajtak . com . Astrology, Bollywood and Cricket form the ABC of content in India, but while one noticed Astrology as a prominent section, I couldn’t find a link for sports.
IBN18 owned channel IBN7 also as a separate website – IBN Khabar. It has equally spectacular videos, like one of a man who has died 14 times in the last 48 hours … with news like this, who needs entertainment? No, wait. The network18 group also has another Hindi website – Josh18.com . NDTV had launched their Hindi news portal, NDTV Khabar earlier this year.