It's a year since BIGFlix.com launched its online streaming business, and 10 months since the video rental business was soft launched. The full fledged launch of the rental business, particularly the retail stores, took place in May 2008. Still, the online business accounts for only 20 percent of revenues. so is the Video on Demand business struggling? MediaNama gleaned this from an interview with Kamal Gianchandani, COO of BIGFlix. We also spoke to him about targets, and content consumption trends, but he was rather reticent offering revenue numbers: Video on Demand Business (Vod) Revenues & Revenue Share VoD accounts for 20 percent of current revenues, mostly through downloads since advertising was launched hardly a month ago. "We've just launched advertising from VDOpia, 15 days to a month ago, so its too early to talk numbers, but we knew this is an advertising dependent business, so have had to build pageviews. We've refrained from going out and securing advertisements until now." BIGFlix has set an advertising-sales target of Rs. 10 crores by March 2009. For content downloads, they share 25-40 percent of revenue with content providers. Isn't that lower than Rajshri's - which is at around 50 percent? "In some cases we might extend it to 50 percent, in case of some titles. Each player will have a different take on this." Traffic BIGFlix claims 50 million pageviews banner impressions (see update below)/month, and 3 million unique visitors....(ED: 17 pageviews per unique visitor is rather high, isn't it?). They're targeting 100 million…
- After CIC’s Decision, NIXI Resumes Publishing Dispute Resolution Decisions December 1, 2022
- The Delhi High Court ordered a sexually-explicit video to be taken off the internet December 1, 2022
- What India’s IT Minister has to say about the concerns around the new data protection bill December 1, 2022
- Tamil Nadu pushes for Aadhaar-EB card linking despite data risks December 1, 2022
- Info on Online Gambling Law’s Report & Consultation Can’t Be Provided: Tamil Nadu Govt December 1, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...