wordpress blog stats
Connect with us

Hi, what are you looking for?

At NASSCOM EmergeOut: Subroto Bagchi, Mindtree: Customers, Products Will Change; 60% Time On Sales

We’re liveblogging the NASSCOM EmergeOut Conclave (as long as the laptop batteries last). Subroto Bagchi, founder of Mindtree Consulting just finished his keynote speech on Entrepreneurship. Some notes:

— Don’t look to change the Survival Rate in the industry, ensure that you’re the one survives
— Don’t be beholden to a single idea. Ideas will go through a spermicidal process (most will die).
— Your customers will probably not be who you think they are. “When we were 500 people as a company, we thought everyone knows us. We landed up in the US, and no one did. But the great thing about being an emerging company is that you don’t know your limitations – you’re like a lion cub, and will charge into a pack of hyenas. So I have a presentation at GM, and I asked a gum chewing guy who was heading the purchase department – ‘what do you think?’ He true cowboy style, he said ‘You are so small that a company like GM could chew you and spit you out.’ The best thing I could do was launch. You need to remember that your customers will not be who you thought they were. GM may have declined us, but that doesn’t mean there are others
— Your products and services are not what you think they are. The world is not waiting to see a movie on a cellphone.
— Business Plans will change: We wrote a business plan, which ran into 29 pages. We raised around $9.5 Million from VCs. I opened that document around 6 months ago, and the 1st page was true – we said that we’d be a $100 million company by 2005, which we were. And the last page was true – we had detailed 22 risks, and ech and every one of them happened. In between the first and the last page, nothing was true.
— Nothing called a saturated market – only saturated people with saturated ideas.
— Importance of Sales: You have to pound the street. A big mistake that owners make is that they do not make enough sales calls. 60 percent of the top management has to make sales calls. At Mindtree, we keep a track of how much we travel. There is no substitute for “Being out there”.
— There’s a thought that a brand is what your agency builds. That’s not true – your brand is what you build. You should be interesting. Make yourself interesting. The marketing budget at Mindtree – out of $181 Million, we didn’t spend 1 percent of marketing. We tend to underestimate the power of the Internet. There is more GE corporate material on YouTube, than on their site. Some day, your customer is going to look for you on YouTube – be interesting

Our coverage of the NASSCOM EmergeOut Conclave

Subroto Bagchi, Mindtree: Customers, Products Will Change; 60% Time On Sales
On Hiring, Planning, Investment, Networking, Pricing, Customers
—  Tips For Before And After Your Funding from Sanjay Anandram, Sanjiv Mittal, Manu Parpia

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.

News

Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.

News

Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.

News

The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.

News

For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ