ACK Media, which has the rights to Indian content brands like Tinkle and Amar Chitra Katha, has launched a website for the latter - amarchitrakatha.com (ACK.com) Designed similar to the website for Tinkle, ACK.com features a story of the week in the first scroll, and links to an e-comic. The focus, however, is clearly on retailing the comics - several ads for buying comics, and there's a store locator as well. This over-emphasis on stores might put off regular visitors who seek more of a community element. Two segments of note at ACK.com: ACK Pedia: The one section I really find promising is the yet-to-be-launched ACK Pedia, which intends to be the Wikipedia for Indian culture, people and places...I don't think it'll quite be able to replace Wikipedia as the definitive source for encyclopedic information, but with the information that ACK has at their disposal, they will want it to drive usage via search engines, and that association rub off on Tinkle and ACK.com . The content will be managed by experts, and published under a Create Commons license - with some exceptions. Culture Beat: This is a segment which I feel most community sites must embrace - I'll explain in a longer post this weekend in the next edition of Connect-Culture. Culture Beat is essentially a list of cultural events in the country that would be of interest to their core reader base - kids. So who are they targeting with this section? The kids who visit their site,…
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