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The Economic Times Launches Hindi Site; Business Standard Gujarati; Jagran.com?

Update: An Indiatimes spokesperson informs us that the site has been live for 4-6 weeks, and took aroud 6 weeks to develop – given that they had the content ready from the print publication, and the platforms and technology from NavBharatTimes and ET.

They plan to enable user comments in Hindi, and also add more products and content to the Personal Finance and Tax section. So far, most of the traffic at ET Hindi is from EconomicTimes.com, and they’ll launch a campaign for ET Hindi. No comments on ET Gujarati, though.

Original Story: BCCL (Times of India Group), has launched an online version of ET Hindi, their Hindi language business daily. Judging by the content, the site has been live for around a month and a half. ET Hindi, the business paper, was launched earlier this year in Feb, and was then being published for Delhi. With the website, it’s now accessible to all.

The English version of the Economic Times has a link directing readers to also try out ET Hindi, which is how I discovered it. The domain ETHindi.com also redirects to http://hindi.economictimes.com

Note that ET also has a Gujarati business paper, distributed in Gujarat and Mumbai. I wonder if a website for ET Gujarati is being planned as well. We’d reported on Friday that Google now has search in Gujarati. (also see: the state of local language search)

Speaking of Gujarati: it appears that Business Standard also has a website for BS Gujarati. Judging by the content, it appears that the site was launched in March this year, around the same time that the BS Hindi was first reportedly. However, BS doesn’t appear to be directing its multilingual readers to the Indic language site, unlike ET.

Observations:
— On all the sites – ET Hindi, BS Gujarati and BS Hindi, the advertising is in English.
— Search: ET Hindi has English language search, while the Business Standard sites lack search

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Jagran.com? Remember Jagran’s content deal with Yahoo India? At that time (September 2007), both Jagran.com and Yahoo’s Jagran site were live. I noticed a month ago that Jagran.com now redirects to Yahoo. Looks like Jagran Prakashan has given up on having an independent online presence.

Related:
Google News And Indic Language Initiatives; Launches News In Tamil
Chandamama Launches Hindi, Tamil And Telugu Portals; Archives Inaccessible

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