wordpress blog stats
Connect with us

Hi, what are you looking for?

Q1-09 Call: OnMobile Partners With Vodafone, GroupM For Ad Ring Back Tones; Local Advertising, CPC Model, 25-30 Pc Revenue Share

OnMobile Global has tied up with Vodafone to pilot advertising supported ring-back tones (Ad RBT) in India, and has inked a strategic partnership with media buying agency GroupM to bring advertisers on board. Arvind Rao, Chairman of OnMobile said during an earnings conference call that the pricing will be such that an Ad-RBT does not cannibalize on the the revenue shares for both operators or OnMobile - the ARPU will remain the same. Mouli Raman, CTO of OnMobile said that the revenue share from Ad-RBTs for OnMobile, will be between 25-30 percent. Rao mentioned that the company will be targeting local advertising - shopkeepers, restaurants - the proverbial long tail. They estimate that the Ad-RBT could be as large as 1/4th-15th the size of the advertising market. Cost-Per-Click Model? The revenue model hasn't been frozen yet, and OnMobile is still testing the service. But some inputs on the pricing - Ads will have different rates based on the level of profiling and the number of exposures. The money will be split between the sales commission agent, the operator and OnMobile. If you're press #* while listening to an ad, you will be delivered an m-coupon or an SMS with additional information. So the company can charge, dynamically, much higher rates. For an unprofiled customer, the rate would be X. For a slightly profiled customer, the rate would maybe be 3X. "If it's a highly profiled customer, we could charge 10x," Rao said. Users who deploy the service will be offered…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ