wordpress blog stats
Connect with us

Hi, what are you looking for?

@ MoMoDelhi: Internetting The UnInternetted; Advertising On Mobile, Social Nets – Milind Pathak, Co-CEO & Country Head (India), Buongiorno

"On the mobile Internet, I think operators will go two ways." said Milind Pathak, Co- CEO & Country Head (India) for Buongiorno, at Mobile Monday Delhi, held on 23rd August at the Amity Innovation Incubator. "Firstly - after a strong, premium content driven market, and secondly, for Internetting the un-Internetted; the way we talk about mobile banking as banking the unbanked. For many users, the first experience of the Internet will be through the portal of an operator, and then they will move off-portal, where lies the far bigger opportunity for many of us. This will happen in a year or two." A part of the audience, Sanjay Gupta of Mobisolv narrated the example of a sugarcane farmer consumer who uploaded his photo...just because he wanted to his photo on a site on his phone. "If you try to explain to a user what Rural Internet is - he will not know. They don't understand it. But if you show him how to upload his photo..." Pathak would not go into specifics, but said that whatever little experiments have been done in India with the Mobile Internet are very encouraging - the searches and pageviews are huge. However, the type of content and advertising for the mobile will have to be different - and "it would be wrong for an advertiser to think that the same type of ad would work in a newspaper and a WAP site. It will fall flat." There are users who view the web pages…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ