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@ MoMoDelhi: Internetting The UnInternetted; Advertising On Mobile, Social Nets – Milind Pathak, Co-CEO & Country Head (India), Buongiorno

"On the mobile Internet, I think operators will go two ways." said Milind Pathak, Co- CEO & Country Head (India) for Buongiorno, at Mobile Monday Delhi, held on 23rd August at the Amity Innovation Incubator. "Firstly - after a strong, premium content driven market, and secondly, for Internetting the un-Internetted; the way we talk about mobile banking as banking the unbanked. For many users, the first experience of the Internet will be through the portal of an operator, and then they will move off-portal, where lies the far bigger opportunity for many of us. This will happen in a year or two." A part of the audience, Sanjay Gupta of Mobisolv narrated the example of a sugarcane farmer consumer who uploaded his photo...just because he wanted to his photo on a site on his phone. "If you try to explain…

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