What Needs To Be Done -- Single Point Access: Arvind Rao, CEO of OnMobile emphasised the need for a single point window for short codes, so that the short code is operational within 30 days on all operators; a central point for getting connectivity and access for off-deck services -- A central independent auditor for content downloads -- It's important to get the DOT to remove the 15 percent tax on mobile VAS; it will kill the micro-payments sector Short Code Issues Both Rao and Viren Popli, SVP & Head of Mobile Entertainment for STAR, mentioned the issues around short codes - it used to take 2 years to get a short code from BSNL at one point in time. Popli said that even when a short code is given, one still does not get connectivity - having to fly around the country (with different circle heads, I presume)- it just adds tremendous cost to a startup. Imagine what will happen when you have to deal with 20 mobile operators. Content Issues Quality Of Service: Popli said that those who are providing branded services are very cognizant of the quality of service. "We have a very strong third party audit for every large show - KMPG, Deloitte etc. We have published rules and regulations. If there's a failure on the network side, we are not liable." For the show Paanchvi Pass, they set up a call center for complaints and..."we record each and every call - in one of our…
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Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
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