Impact of Do-Call Registry At the MediaNama Discussion at Mobile Monday Delhi, Rajnish Agarwal from Indiatimes asked the panel about the impact of the Do-Call Registry (we've covered it here). Vijay Shekhar Sharma, MD of One97 Communications said that in the Do-Call-Regime, a supplier can only contact a buyer who has registered with him, and no one else. The operator and service providers can leverage this by adding advertisements in bill alerts, calls that you make or receive...it's like the newsletter model on the Internet; communications on mobile will also have embedded ads. Anuj Kumar, Executive Director (South Asia) for Affle said he supports any kind of anti-spamming law, because today mobile marketing has a negative connotation of being only spamming. (We believe there are workarounds) $65-80 CPM; Video Content Trends Salman Hussain, VP (Business Development) for vuclip said that, in India, a majority of their content is being downloaded at night - between 9:30pm and 12:30am; 70 percent of the content has not been viewed more than five times and its not the ABC (Astrology, Bollywood and Cricket) that people talk about. vuclip went on-deck with Airtel in May, and India is number two in terms of usage for them; he expects India to top within a couple of months. They have a video search which repurposes content on the fly, based on the users handset, and allows downloads. If the video is more than a minute in length, it is broken into chunks. While vuclip is offering text…
@MoMo Delhi: Video Ads On Mobile; Need For Mobile Ad Standards; Do-Call Registry; Personalization
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