wordpress blog stats
Connect with us

Hi, what are you looking for?

Manorama Group Launches Matrimonial Site; Other Classifieds To Move To Verticals?

One of Bharatmatrimonys 15000 15 matrimonial sites has serious competition: the Malayala Manorama group, the most pervasive media group in Kerala has launched M4Marry.com, a matrimonial site targeting Malayalees both from India and abroad, reports Afaqs. The site currently has around 55,000 subscribers, and the company is targeting 1.5 lakh in the next six months - that's an addition of 15833 subscribers per month. We'll do a status check then. Manorama Online also plans to launch other classified portals; real estate is next. Manorama's media reach cannot be underestimated, and it would be interesting to track the impact of M4Marry on other matrimonial portals, particularly Keralamatrimony, since Bharatmatrimony is dominant in South India (according to a competitor), segmented according to regions and religion. Going through Manorama Online, I noticed that they already have a classifieds section: with Matrimonial, Real Estate, Jobs, Auto, Personals and Business classifieds. So I wouldn't be surprised if instead of keeping these segments within the horizonal (Manorama Online), they're planning to move towards verticals, with separate websites. Manorama's appears rather dated, and I wonder if the growth of the classifieds business was being constrained by legacy infrastructure. Even then, a surficial makeover like the one MoneyControl got might make it appear more contemporary. So far, the trend has been of separating the classifieds business from the portal/news site - Times Business Solutions was hived off from Indiatimes by BCCL and Firefly will house the classifieds verticals from HT Media, while Hindustantimes.com and Livemint.com will remain with…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ