wordpress blog stats
Connect with us

Hi, what are you looking for?

Manorama Group Launches Matrimonial Site; Other Classifieds To Move To Verticals?

One of Bharatmatrimonys 15000 15 matrimonial sites has serious competition: the Malayala Manorama group, the most pervasive media group in Kerala has launched M4Marry.com, a matrimonial site targeting Malayalees both from India and abroad, reports Afaqs. The site currently has around 55,000 subscribers, and the company is targeting 1.5 lakh in the next six months – that’s an addition of 15833 subscribers per month. We’ll do a status check then.

Manorama Online also plans to launch other classified portals; real estate is next. Manorama’s media reach cannot be underestimated, and it would be interesting to track the impact of M4Marry on other matrimonial portals, particularly Keralamatrimony, since Bharatmatrimony is dominant in South India (according to a competitor), segmented according to regions and religion.

Going through Manorama Online, I noticed that they already have a classifieds section: with Matrimonial, Real Estate, Jobs, Auto, Personals and Business classifieds. So I wouldn’t be surprised if instead of keeping these segments within the horizonal (Manorama Online), they’re planning to move towards verticals, with separate websites. Manorama’s appears rather dated, and I wonder if the growth of the classifieds business was being constrained by legacy infrastructure. Even then, a surficial makeover like the one MoneyControl got might make it appear more contemporary.

So far, the trend has been of separating the classifieds business from the portal/news site – Times Business Solutions was hived off from Indiatimes by BCCL and Firefly will house the classifieds verticals from HT Media, while Hindustantimes.com and Livemint.com will remain with HT Media. And Real Estate classifieds appear to be in vogue among online media companies – While MagicBricks (Times Business), 99Acres (Info Edge), Indiaproperty (Consim) have been around for a while, People Interactive launched Makaan.com earlier this year, and HT Media is also entering that space. Do look up the domain registration for MakaanNama.com

Q1-09 Call: HT Media – Rs. 100 Crores Internet Biz In 1.5 Years; Matrimonial Portal In Q3, Real Estate In Q1 2010
Info Edge Q1 2008-09 Earnings Call – Investment Strategy; On Competition From Makaan, Shine, LinkedIn; All The Numbers

Disclosure: I own an inconsequential number of shares of Info Edge

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...


By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...


By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ