wordpress blog stats
Connect with us

Hi, what are you looking for?

Lifeblob Receives $1 Million In Funding; Monetization? Growth In Userbase Critical

Seedfund has invested $1 million in Bangalore based Lifeblob reports Incubator.

Lifeblob was showcased at Proto.in in July, and though I’d missed the presentation, I did have a 45 minute conversation with one of the founders – Rakesh Rajan – about the service and how they intend to monetize it. To be honest, I wasn’t very convinced about the viability of the service and its use-case; obviously the investors must have had access to more information and plans. There does appear to be an exit route, though:

Lifeblob essentially aggregates a users life putting together a time-line via photos and blog posts. They’re also allowing users to receive user content from other sources like Flickr. Now what’s interesting is that updates are tagged and may be shared between users – for example, a bunch of friends who update their Lifeblob with details of their Udaipur trip can be connected via their timelines and updates, making it easier to go through the trip later. A public timeline for Udaipur can also reveal updates from tags from other users. Take a look at the timeline for Delhi. This is one element that I think they can monetize – in the form of user reviews, photos and inputs for travel, but for this, their interface will have to be made more reader friendly, as well as advertiser friendly. The interface, though it allows users to move across timelines easily, is not very reader friendly, and take a long time to load. A lot of people were raving about that interface at Proto, but I see it more as a hindrance to content discovery.

The other interesting element, which I discovered today while going through Lifeblob’s blog is trends. An exit could be available via companies that want to acquire user data for delivering advertising – given the kind of information, the connections, and the tags that users are sharing about themselves on Lifeblob. Imagine this integrated into Google’s already burgeoning database on users. For this, Lifeblob will have to achieve a fairly large userbase, and go beyond India – which I was told they’re already planning to do. For that, $1 million may not be sufficient.

You May Also Like

News

Paytm has hived off its payment gateway business into a separate entity, Paytm Payments Gateway Service Pvt Ltd, and has infused ₹100 crore worth...

News

Restaurant aggregator and food delivery company Zomato has raised US$660 million (over ₹4,850 crore), taking its valuation to ₹3.9 billion. CEO Deepinder Goyal tweeted...

News

The Securities and Exchange Board of India (SEBI) will now allow investors to make UPI payments to purchase public issues of debt securities, it...

News

US-based Kora Investments has pumped $52 million into Zomato, with a larger amount follow-up amount expected in the coming months, Mint reported. The big...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ