wordpress blog stats
Connect with us

Hi, what are you looking for?

Jump Games Launches US Operations; Mobile Gaming Industry Woes

Jump Games, the mobile gaming company from the Reliance Entertainment group has set up shop in Chicago, and is looking to aggressively acquire mobile content licenses, as well distribute their own content in the US. Over the next few months, Jump Games USA intends to roll out content in the US market, and also make some key hires. Amit Khanduja has been appointed the EVP for Americas. They’re also looking for acquisitions in the US, and have hired VSC Consulting to identify potential targets.

Jump has consistently had an outward focus, and Salil Bhargava, CEO of Jump Games, had told me last year that a majority of their revenue comes from the International market; that is reflected in the licenses they have acquired in the recent past as well – the key among them being an exclusive deal with Manchester United for games based on the football club, valued at over $50 million. Other exclusive deals include those with Virgin Comics for their brands Devi, Ramayan 3392 AD and Sadhu, and for Fido Dido with Honest International. Jump had also launched a pay-per-play model for Europe.

In India, they’ve also tied up with Bollywood stars – actresses Bipasha Basu and Malaika Arora, and music composer Bappi Lahiri. Also note that another ADA Group Company has recently gone mobile with its games – Zapak. I wonder what Jump Games thinks of that.

For game developers, this international focus is due to better margins internationally, and the state of the mobile gaming in India, which is plagued by the following issues:

— Quality: many games are just modified versions built upon a “game engine”; there isn’t a significantly better gameplay on offer, and hence a largely inferior gaming experience. Games with really no difference in gameplay tend to put off users.
— Game Deck Management issues: Who decides which games are given a prominent positioning on mobile operator game decks? This is a qualitative issue, and developers tie up with Bollywood stars and movies, hoping that the tie-up will get them a better position on the game deck, and greater number of downloads
— Reconciliation of download numbers, low revenue share and long credit period for payment – read a related story here.
— Easy availability of pirated games: the bugbear of all mobile content: many shops which retail handsets offer pirated content in memory cards as an add-on. There are online groups that also offer pirated mobile games for free.


Advertisement. Scroll to continue reading.

Arvind Rao’s Solution For Mobile Content Billing Issues In India
UTV Acquires 80 Percent Stake In MMO Publisher True Games Interactive
NDTV Active Gets Mobile Games From Hovr
Zapak Goes Mobile With Zapak.mobi; Turn Based Games

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...


There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data


Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.


The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...


Releasing the policy is akin to putting the proverbial 'cart before the horse'.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ