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CyberMedia To Set Up Online Marketplaces Around Dare; Thoughts On Marketplaces

In a conversation with MediaNama today, Pradeep Gupta (PG), Chairman and MD of the CyberMedia Group said that there are two products that the company is developing around Dare, their entrepreneurship brand: Business Exchange: The first marketplace will be a freelance exchange on the lines of Elance; "It was not initially in the plan," said PG, "but this we're building a sort of a digital marketplace, where people who are entrepreneurs and looking for certain services, and people who are providing those services can meet. For example, we did an article on outsourcing of marketing, and a number of people wrote in saying - 'Hey, can you tell me a company who can take up my marketing. I'd like to outsource it.' Similarly, there are companies who have written in saying they provide these services." Innovation Marketplace: Cybermedia will allow…

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