wordpress blog stats
Connect with us

Hi, what are you looking for?

BigAdda Doesn’t Appear To Be Adding 15000 Users/Day…

It just doesn’t add up. On 8th January this year, BigAdda released usage numbers for their site, claiming 1.24 million users, and adding 12000-15000 users per day. It’s been 233 days since then, and at an average rate of 12000 users added daily, they should have had 4,036,000 by now. But BIG Addas new COO Shivanandan Pare claims (via PTI) they now have 2.5 million users, which actually amounts to an addition of 5407 users per day since Jan 8th. So there have probably been many days of “below average” user-addition over the past few months.

Nevertheless, Pare is bullish: he claims they’re adding 15000 users per day, which is around the rate they’ll need to maintain to reach their target of 10 million users by 2010. But if they maintain the below average rate of 5500 users/day, they’ll only have 5.25 million users. Do bear in mind that a user base of 5 million users not a small number if you only consider Internet users, but I do feel that if they push the mobile version of BIGAdda (MobileAdda) hard enough, and more importantly, are able to get on to the operator decks, they might well be able to achieve that target of 10 million users. Bear in mind that Googles Orkut, is believed to a user base of over 10 million in India.

Aside of the userbase numbers, it’s been a year since Rajesh Sawhney, President of Reliance Entertainment told me that BigAdda expects to break even in around three years; BIGAdda began monetizing in June, according to Pare, and he mentions a revenue target of $4-5 million (Rs. 17.5-22 crores) over the next 12 months, and a break-even in 2-3 years.

Oh, and I just checked: MobileAdda is now accessible via Airtel…it wasn’t when we’d first reported on the launch of BigAdda’s mobile version.

BIGAdda Goes Mobile; WAP Site Blocked By Airtel?

You May Also Like


The Bihar government has instructed its police departments to begin investigating criticism of the government, parliamentarians, legislators, and government officials, NDTV reported. The move...


The Standing Parliamentary Committee on Information Technology, headed by Congress politician Shashi Tharoor, has called on representatives of Facebook, Twitter, and the Ministry of...


The Polish government is planning to ban social media companies from blocking accounts. A draft law in the country will make it illegal for...


Twitter’s head Jack Dorsey says that while de-platforming outgoing President of the United States Donald Trump was the right decision, it sets a dangerous...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ