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Where Is the Times Group Going With ZigWheels.com?

Update: so we guessed correctly - there is a print plan for ZigWheels. BCCL today launched a supplement with the Economic Times, called ET ZigWheels. ZigWheels, an auto portal from the Times of India Group (BCCL) has gone live, in beta. The site features, on the content side, Motorsport News, Reviews, Launches, and a gallery. They're offering users Wallpaper and screensaver downloads. On the business side, they're allowing users to search for used and new cars, take tips from experts, a market-price checker, an EMI calculator, insurance and loan. Standard Auto Portal Revenue Streams The auto portal business is traditionally a lead generation model, and on-site advertising hasn't been a significant contributor. Lead Generation -- On Used Car Listings -- Test drives for New Cars -- Car Insurance -- Car Loans Advertising -- On website -- On Magazine/publication (if any) (note: if there are others, please leave a comment) A Fortnightly Newspaper? Where Does Top Gear Fit In? Do a search at the the Registrar of Newspapers for India, and you'll notice that the Times Group has registered (screencap) fortnightly newspapers with the following names - ET Zigwheels, Times Zigwheels, Times Zigwheels.com, Times Zigwheels.in, Zigwheels, Zigwheels.com and Zigwheels.in. While this could be similar to just blocking domains to prevent squatters, there are instances of auto portals with publications. For example, Carwale.com has a used car price guide that is distributed among auto dealers. At the same time, the Times of India group does have a joint venture with BBC Worldwide…

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