The press releases, over the last two months, have mentioned the launch of two search verticals from Nasdaq listed Rediff.com: Products (comparison search) and Trains. But go beyond the releases to this page, and you'll notice twenty different search verticals, many of which are in beta and yet to be announced - in particular, Video Search, Bus Tickets and SMS Search. Rediff also has a Local Language Search in the works. Categorization Travel: Bus, Flights (Domestic and International), Trains, Hotels Businesses: News, Jobs, Classifieds, Stock Shopping: Product, Books, Shopping, Auction Media Types: Video, Images, Ringtones, Ring-back Tones Social: People, Blogs, Q&A Search Integration? Note the sheer number of search verticals that Rediff has launched. Does Rediff intend to launch a separate search page (like Google), or link searches to the content on the page? How will they integrate all the searches? Uday Sodhi, Vice President (Subscription) who heads Ecommerce, Search and Mobile Entertainment for Rediff, told MediaNama that they haven't yet reached the stage yet where they'll take a decision on a separate landing page for search - they are currently building out searches, and will base their decision on customer feedback - "We don't want to be either this or that (Google or Yahoo)". I think Rediff will have to take a call on either format at some point in time - else their search initiatives will find it difficult to gain traction. Mobile Search Rediff's SMS search is currently limited to ringback-tones and ringtones; Mobile search, says Sodhi,…
- Post Office Bill 2023 passed in Rajya Sabha: Here are the major privacy concerns raised by MPs December 5, 2023
- Amazon launches AI assistant Amazon Q, and other major announcements from the re: Invent conference December 5, 2023
- Madhya Pradesh HC Upholds Order Holding WhatsApp Group Admin Liable for Objectionable Photos Shared December 5, 2023
- Meta removes 13 fake accounts and 7 fake groups targeting online discussions in India December 5, 2023
- Event Announcement: Deep Fakes and Democracy, December 13, 2023 #Ad December 5, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...