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Rediff.com’s Search For Search: Video, Buses, Local Language, SMS

The press releases, over the last two months, have mentioned the launch of two search verticals from Nasdaq listed Rediff.com: Products (comparison search) and Trains. But go beyond the releases to this page, and you'll notice twenty different search verticals, many of which are in beta and yet to be announced - in particular, Video Search, Bus Tickets and SMS Search. Rediff also has a Local Language Search in the works. Categorization Travel: Bus, Flights (Domestic and International), Trains, Hotels Businesses: News, Jobs, Classifieds, Stock Shopping: Product, Books, Shopping, Auction Media Types: Video, Images, Ringtones, Ring-back Tones Social: People, Blogs, Q&A Search Integration? Note the sheer number of search verticals that Rediff has launched. Does Rediff intend to launch a separate search page (like Google), or link searches to the content on the page? How will they integrate all the searches? Uday Sodhi, Vice President (Subscription) who heads Ecommerce, Search and Mobile Entertainment for Rediff, told MediaNama that they haven't yet reached the stage yet where they'll take a decision on a separate landing page for search - they are currently building out searches, and will base their decision on customer feedback - "We don't want to be either this or that (Google or Yahoo)". I think Rediff will have to take a call on either format at some point in time - else their search initiatives will find it difficult to gain traction. Mobile Search Rediff's SMS search is currently limited to ringback-tones and ringtones; Mobile search, says Sodhi,…

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