Opening Up The API - Why, and Which verticals are going to follow iShare? Our platform is such that almost every 10 days to two weeks, you're going to see new verticals open. iShare was the challenging one, so we did that first. You'll find that in Q&A, in news, in Mail, once the new mail platform is introduced. Within three and three and a half months, our entire 12-12.5 million users will be accessible to application developers, initially through the Facebook Markup Language, and OpenSocial as well. Making yourself a programmable platform is an irreversible direction in which portals have to go. The reason for that is very long term, indeed. The number of application developers in the world is estimated at a billion developers worldwide. It will be absolutely foolish to try and match their talent with in-house development. This (companies opening up the API) is as significant as when the first Microsoft Office products came out. An investment in this has been made over the past two years - the cost of doing this - 80 percent is manpower. The cost is in attracting the right talent, it's not counted in the millions of dollars but the energy invested. I expect that the future exponential growth for us will happen on the back of applications that get added to our platform. On The Advertising Scenario April-June has historically been a slow start, but much less of a hit this year. The upcoming quarters may have some challenges…
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