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Rajshri Media To Break Even By Year End Says Rajjat Barjatya; Rajshri.com Revamp, Mobile Portal, Syndication Business

Note: please download the audio file for the entire interview Rajjat Barjatya, MD of Rajshri Media had told MediaNama.com that the company is likely to be in the black before the end of this calendar year. In the first part of this fairly candid and comprehensive interview, Barjatya talks about his role after Gurmeet Singh has joined as CEO (from Music Today), where the next level of growth for the company is going to come from, breaking even and how they are going to achieve it, plans to launch a Mobile Internet portal, downloads vs streaming, India vs International Markets, and more. Note: Tomorrow we'll publish Part 2 of this interview, focusing on Video Advertising and networks, Syndication business, Short Form vs Long Form content, Local Language Content, Traffic, Exclusivity of content, Differentiation in a crowded marketplace, Broadband Studio model and more. Some excerpts from Part 1 (14 minutes): Haven't you've got higher margins on downloads - at around 70c cost, and $9.99 sales? Isn't it in your interest to push downloads? No. In case of downloads, there are two significant costs - one is the content payout, and in our case we would pay around 50 percent on an average, and the second cost is that of bandwidth. Downloads do have healthy margins, and so does ad-supported streaming. But there would be inventory sale issues with ad-supported streaming, right? In the beginning, for any platform which is ad-supported, there will be inventory issues. It appears to me is that…

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