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Part 2: Rajjat Barjatya On Video Advertising & Networks, Regional Language, Short-Form vs Long-Form Content & Rajshri Media’s Broadband Studio

Note: please download the audio file for the interview Some excerpts from the Interview: Broadband Studio ...it's still all about telling a story, and now making a unicast model interactive; we're working on a recommendation engine. Our broadband studio is very similar to a traditional studio, it's just that we are a web and mobile studio. We have invested in content creation infrastructure - a shooting floor, recording studios, edit suites, a significantly large storage capability, all within the four walls of our office. We're able to - in terms of speed, cost and efficiency - create video content. Our future lies in IP which we create for new media platforms. Video Advertising Short form content allows us ad units - a pre-roll and an overlay. Does that 30 second pre-roll still stand in short form, or will it irritate the audience? I'm very clear that in case of medium and long form content, the pre-roll, mid-roll, overlay and post-roll, all four will remain. That's the only way you can monetize long form content. The rules change when we move towards short-form programming. YouTube is clear that they're going to go with overlay, not pre-rolls. Joost thinks differently - they believe in medium and long form content. Each online video streaming website thinks differently regarding the bouquet of content and advertising. Video Advetising Networks We've tied up with around half a dozen video advertising networks in the US. They are our bread and butter, reaching out to an affluent ethnic…

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