Note: please download the audio file for the interview Some excerpts from the Interview: Broadband Studio ...it's still all about telling a story, and now making a unicast model interactive; we're working on a recommendation engine. Our broadband studio is very similar to a traditional studio, it's just that we are a web and mobile studio. We have invested in content creation infrastructure - a shooting floor, recording studios, edit suites, a significantly large storage capability, all within the four walls of our office. We're able to - in terms of speed, cost and efficiency - create video content. Our future lies in IP which we create for new media platforms. Video Advertising Short form content allows us ad units - a pre-roll and an overlay. Does that 30 second pre-roll still stand in short form, or will it irritate the audience? I'm very clear that in case of medium and long form content, the pre-roll, mid-roll, overlay and post-roll, all four will remain. That's the only way you can monetize long form content. The rules change when we move towards short-form programming. YouTube is clear that they're going to go with overlay, not pre-rolls. Joost thinks differently - they believe in medium and long form content. Each online video streaming website thinks differently regarding the bouquet of content and advertising. Video Advetising Networks We've tied up with around half a dozen video advertising networks in the US. They are our bread and butter, reaching out to an affluent ethnic…
Part 2: Rajjat Barjatya On Video Advertising & Networks, Regional Language, Short-Form vs Long-Form Content & Rajshri Media’s Broadband Studio
- RTI: The curious case of ‘no data on insured vehicles’ with India’s Insurance Regulatory Authority March 29, 2023
- Is encryption better than anonymization of data for individual privacy? #NAMA March 29, 2023
- Chhattisgarh’s Online Gambling Law Comes Into Effect: Key Highlights March 29, 2023
- Google loses its appeal against India’s competition regulator’s order in the NCLAT March 29, 2023
- How much tax was collected on transfer of crypto assets by the Indian Government? March 29, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...