(note: if the podcast doesn't work, pls download the file) Important: A key insight emerging from the interview is that Travel advertising in India has taken a significant hit in the past few months. Travel has been the largest advertiser segment, along-with finance. * Ozone Media was among the first advertising networks to launch in India, and yet it was the fourth in the queue to raise a round of funding - after Komli (Nexus India Capital, Helion Venture Partners and DFJ), Interactive Avenues (Sequoia Capital India) and Tyroo Media (Yahoo). IDG Ventures has picked up a minority stake in the company, and while Business Standard claimed that the investment is around $4 million, the company isn't commenting on the investment, or the stake that IDG has picked up, except that it is a minority investment. In an interview with Medianama.com (early this morning), Ozone Media Founder Kiran Gopinath discusses why they raised money - to scale up operations and adding more technology, and reach out to more advertisers. He refutes the claim that the company has been losing marketshare to funded ad networks, despite the companys presence being restricted to Bangalore and Mumbai, and an employee strength of 15. The company intends to open an office in Delhi, and will leverage IDGs connections with global ad networks for international campaigns. Gopinath also talks about what the company is offering to both advertisers and publishers, in terms of a differentiated product in a fast crowding ad-network space, and says that…
- India’s Consumer Protection Authority Notifies Guidelines For Dark Patterns, What’s New? December 1, 2023
- Tata Consultancy Services to pay $210 million in a trade secret row in the US December 1, 2023
- Indian Government Approves Scheme To Provide Drones To 15,000 Women Self Help Groups December 1, 2023
- Google agrees to pay news publishers in Canada December 1, 2023
- Court Watch: Tech Policy Cases India’s Courts Are Hearing this December December 1, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...