You're reading it here first: The South Indian Music Industry will never be the same again. BSE listed OnMobile Global has entered the South Indian music business by inking mobile music deals with around 40 companies from SIMCA (South Indian Music Companies Association), MediaNama has learned from multiple, reliable sources. We're awaiting a confirmation from OnMobile and J Sridhar of SIMCA. Neither has denied the deal, while many content owners and aggregators whom we have contacted over the past month have confirmed it. This is effectively OnMobile's entry into the content space. Sources say that the total value of the deal is around Rs. 8.5 crores, which is fairly small compared to Bollywood standards, where deals run into tens of crores, but this deal does mark a significant change in the way SIMCA functions. We're told that it is likely to result in an increase in the value accorded to mobile content in the South Indian music business. The Labels, The Deal, And Things In A Flux What's important is that Satyam Audios - which accounts for 30-40 percent of SIMCAs music catalog, has signed up with OnMobile. Some of the other labels include East Coast Audio, Five Star Audio, Mass Audios, Star Music, JSJ Audio, Amudam, Symphony Recording Company. OnMobile has done exclusive individual deals with each company, and payouts will be made directly to individual companies; this is a change from the earlier practice, where payments were made out to individual content owners via SIMCA. SL Saha, former…
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