You're reading it here first: The South Indian Music Industry will never be the same again. BSE listed OnMobile Global has entered the South Indian music business by inking mobile music deals with around 40 companies from SIMCA (South Indian Music Companies Association), MediaNama has learned from multiple, reliable sources. We're awaiting a confirmation from OnMobile and J Sridhar of SIMCA. Neither has denied the deal, while many content owners and aggregators whom we have contacted over the past month have confirmed it. This is effectively OnMobile's entry into the content space. Sources say that the total value of the deal is around Rs. 8.5 crores, which is fairly small compared to Bollywood standards, where deals run into tens of crores, but this deal does mark a significant change in the way SIMCA functions. We're told that it is likely…
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