NDTV Active, the mobile portal from NDTV Convergence, has tied up with Hovr for free ad-supported mobile games. For Hovr, this is the second such deal they have done - the first was with Indiatimes for 58888. The NDTV Games section currently offers around 102 games, 60 of which were supported by my handset - Nokia N95. The page for the Gaming section had horizontal scrolling - not a recommended practice for the mobile (or the Internet, for that matter) I just downloaded and installed Freecell from the portal, and the application is branded as Hovr; surprisingly, it doesn't have an NDTV logo/branding, just a mention - "Welcome NDTV1010", which would appear odd to a user who's just downloaded what he perceives as an NDTV game. As is the case with Hovr's service, the monetization is via advertising - every time a user loads a game, an advertisement is downloaded to the phone, and displayed before the game launches. In case of Freecell, a splash screen displayed an advertisement for the "University of Phoenix". Incidentally, the user pays the data charges for the download of the ad, and the game doesn't work if the ad isn't downloaded. That becomes a problem if there are GPRS connectivity issues. Most such deals are revenue share deals. So far, Hovr has a deal with Indiatimes and NDTV, Greystripe used to have a deal with ABP (does it still?) and Zapak has launched a mobile games site. Related: Zapak Goes Mobile With Zapak.mobi; Turn…
- Phonepe’s Indus Appstore will come preinstalled on Nokia and Lava smartphones; company in talks with more manufacturers September 26, 2023
- Moody’s Review Of Aadhaar Project Irks The Government, But Are Aadhaar-Related Concerns Unfounded? September 26, 2023
- OpenAI introduces its image command feature, says it will refuse requests for some prompts containing human images September 26, 2023
- RBI does not have any statistics on the usage of the digital rupee: RTI September 26, 2023
- Spotify and Open AI collaborate to create Voice Translation for podcasts: All you need to know September 26, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...