Essex Farms double-sold the space in the evening, and we can’t get it until 8pm. So we’ve had to cancel that, and thankfully, been able to book PHD Chamber of Commerce Auditorium, at such short notice. It’s around 20 minutes from Essex Farms.

On a brighter note: We have more space, and have opened up registrations for 150 more people.

The topic: “Surviving a downturn”. Please feel free to send your questions for the panelists via this form. The discussion will be followed by a mixer. To sponsor, contact advertising AT medianama DOT com.

We’ve heard of CVs of startup founders floating around, and this isn’t an encouraging sign. On the MediaNama Launch panel, we’ll delve into the realities of todays market, its comparison with the situation post the last dot com bust, how companies successfully weathered the downturn then, and seek advice on how to deal with the current market situation.

Kushan Mitra, Assistant Editor of Business Today has kindly agreed to co-moderate the panel with me. To offer their perspective and advice, I’m pleased to introduce our panelists: Mahendra Swarup, Chief Mentor of Smile Interactive, Murugavel Janakiraman, CEO of Consim Info (Bharatmatrimony Group) and Sidharth Rao, CEO and co-Founder of WebChutney.

Mahendra Swarup, Chief Mentor of Smile Interactive has guided group companies like Quasar Media, Tyroo Media, Zoomtra, among others. Quasar Media was acquired by the WPP Group, and Tyroo Media received investment from Yahoo. He was previously the MD and CEO of Times Internet Ltd (Indiatimes), and during his 30 years of business experience, has worked with ACC, Nestle India, Sun Breweries–Moscow and PepsiCo India at the senior-most functional levels.

Murugavel Janakiraman, CEO of Consim Info (Bharatmatrimony Group), launched Bharatmatrimony.com in 1997, and today it is among India’s leading matrimonial sites. The companys diverse portfolio now includes ClickJobs.com, Mobile 5050, IndiaProperty.com, IndiaList.com, Indiaautomobile.com, LoanWala.com, BharatMatrimony Centre, among others. Consim Info has been funded by Canaan Partners and Yahoo.

Sidharth Rao, CEO and co-Founder of WebChutney, established the full service interactive agency with Sudesh Samaria in 1999. WebChutney is also incubating new media ventures – online publications and advertising networks – via GooseFish Media Ventures. Rao also has investments in research agency JuxtConsult. In 2007, Capital18, the private equity arm of Network18 invested in WebChutney.

The conversation will largely be participatory, so please feel free to ask questions and voice your opinion.

The discussion will be followed by a mixer.